Meet Eviee: The AI Content Planning Assistant I Built (And Why I'm Giving Her Away for Free)
If you've been following along here for a while, you know that content repurposing is at the core of everything I do at That Creative Girl. It's the framework I use with every single retainer client. It's the lens through which I approach every content strategy. And it's the thing that, when done well, transforms an entrepreneur from someone who's scrambling to post something every week into someone who has a clear, consistent, strategic presence online.
But here's the part I don't talk about as much: even with a solid framework, content planning is still a process. It still requires sitting down, thinking through your brand, mapping your content to your goals, and building a calendar that actually fits your real life, not the version of your life where you have unlimited time and energy.
And for a lot of the entrepreneurs I work with, that planning piece is exactly where things fall apart.
Not because they don't care. Not because they don't have good ideas. But because they're doing it alone, without a system, starting from scratch every single time.
So about six months ago, I started building something to fix that.
The problem with most AI content tools
Before I tell you about Eviee, I want to talk about why I needed to build something new in the first place.
AI content tools are everywhere right now. ChatGPT, Jasper, Copy.ai — the options are endless. And look, I'm not anti-AI. At all. I use AI every single day in my own business and in my work with clients. It's one of the most powerful tools in my toolkit when it's used strategically.
But here's the problem with most AI content tools: they don't actually know anything about you.
You type in a prompt — "write me a caption about content strategy" — and they give you something back that sounds perfectly fine. Grammatically correct. Professionally written. And completely, utterly generic.
Because the tool is guessing. It's filling in blanks based on your prompt. It has no idea what your brand sounds like, what your audience actually needs to hear, what you've already said a hundred times, or what stage of business you're in.
So you spend an hour editing the personality back into content that was supposed to save you time. And you walk away thinking AI just isn't for you.
I've heard this from so many clients. And I felt it myself.
That's what I wanted to solve.
How Eviee came to be
Eviee is a custom AI content planning assistant I built inside Claude, the AI platform from Anthropic. She's not a plugin, not a SaaS tool, not a template you fill in. She's a fully trained assistant built on my own content strategy framework: the EVIEE Framework.
EVIEE stands for Expertise, Values, Individuality, Evidence, and Emotion. It's the five-pillar system I use with every retainer client to make sure their content tells a complete brand story, not just the "here's my offer" part, but the full picture of who they are and why their audience should trust them.
I spent six months building Eviee, testing her on real content plans, tweaking her, and refining her until the output actually felt strategic. Until the plans she created sounded like the person she was building them for not like a robot trying to approximate a human.
And then I used her quietly. For myself. For clients. For a few months while I figured out what to do with her.
Until a few weeks ago when I made a decision: my retainer calendar is full until fall. I'm not taking new clients right now. But there are people in my community who need help with their content strategy today — not in six months when my calendar opens back up.
So I made Eviee free.
What Eviee actually does
Here's what a session with Eviee looks like from start to finish.
Step 1: She interviews you.
Eviee doesn't start by generating content. She starts by getting to know you. She asks about your business, your offer, your audience, your brand voice, your content goals, and your capacity. Real questions; the same ones I'd ask in a kickoff call.
This is the part that makes everything else work. Because the plan she builds at the end is only as good as the picture she builds of you at the beginning.
Step 2: She maps your EVIEE pillars.
Once she understands your brand, Eviee maps your content across the five EVIEE pillars: Expertise, Values, Individuality, Evidence, and Emotion. This is how she ensures your content plan tells a complete story instead of just promoting your offer over and over again.
Each pillar has a job. Expertise content builds authority. Values content builds trust. Individuality content builds connection. Evidence content builds credibility. Emotion content builds loyalty. Together, they create a content ecosystem that works.
Step 3: She defines your content pillars.
Based on your brand and your EVIEE mapping, Eviee identifies your three to four core content pillars, the strategic themes that every piece of content maps back to. This is what gives your feed direction and makes your brand instantly recognizable over time.
Step 4: She checks your capacity.
This is the part most content planning tools skip entirely, and it's one of my favorite things about Eviee. She asks how often you can realistically post, what formats feel most natural to you, and what's going on in your business over the next 30 days. Because a content plan that doesn't fit your actual life isn't a plan. It's a guilt trip waiting to happen.
Step 5: She delivers your 30-day content plan.
At the end of your session, about 45 minutes from start to finish, Eviee hands you a complete 30-day content calendar. Every post mapped out with a title, a caption direction, a content format, a platform recommendation, and the EVIEE pillar it connects to.
Not a list of vague ideas. An actual plan with strategic intention behind every piece.
Who Eviee is built for
I want to be honest here… because Eviee isn't for everyone, and I'd rather be upfront about that than overpromise.
Eviee is built for the entrepreneur who already knows what she does and who she serves, but sits down to plan content and completely blanks. She's for the woman who has tried AI tools before and walked away frustrated because nothing sounded like her. She's for the coach, the consultant, the service provider who is genuinely good at what they do but finds content planning overwhelming, time-consuming, or just really hard to prioritize.
She's not built for someone who loves content creation and just wants it to go faster. She's built for someone who finds it genuinely hard, and wants a strategic foundation that makes it easier every single month.
If that's you, Eviee was made with you in mind.
How to get Eviee (it's free)
Getting set up with Eviee takes about 10 minutes, and the whole process is a lot more straightforward than it might sound.
You'll need a free Claude account; you can create one at claude.ai, no credit card required. Then you'll create a new Project inside Claude, upload the Eviee skill files (available via the free download below), and start your first conversation.
I recorded a full video walkthrough that takes you through every single step. You don't need to be techy. If you can type and answer questions about your own business, you're more than qualified to use Eviee.
One last thing
Building Eviee taught me something I already believed but hadn't fully articulated: the reason most entrepreneurs struggle with content isn't a creativity problem. It's a structure problem.
When you have a framework; when you know your pillars, you know your audience, and you have a plan that fits your capacity. Content stops feeling like a chore and starts feeling like something you can actually stay consistent with.
That's what I want for you. Consistent, strategic, sustainable visibility. Without the 2.5-hour-per-post spiral. Without the blank page panic. Without the guilt of falling off for three weeks because you ran out of ideas.
Eviee is my way of giving you that; right now, for free, without having to wait for a spot on my calendar.
Go get her. She's waiting.
— Brit
